Rawlin company logo
Making healthy and sustainable food accessible for students1-10 Employees
  • Early Stage
    Startup in initial stages
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Making healthy and sustainable food accessible for students
Rawlin is offering a product AND a service. Our philosophy is that if we focus solely on selling a product, we will essentially be a restaurant providing a healthy food option to our target market only once or twice a week. On the other hand, if we focus only on selling a service, we will essentially be a non-profit, which will certainly not grab the attention of our target market. Thus, Rawlin is a hybrid startup with a disruptive model. On the product side, we specialize in vegan maki rolls that we will sell within our own point of sales in universities, serving as the first step in attracting students. On the service side, we will build student associations within each university to inform other students (through social media, events, offline marketing) of the importance of eating sustainably. These student associations will eventually become a reference point for food sustainability on university campuses.
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