RacerX company logo
We help consumer durable brands capture the contact information of their consumers1-10 Employees
  • B2B
  • Early Stage
    Startup in initial stages
Website
Location
Company size
1-10 people
Company type
Mobile AppBig Data Analytics
Markets
MobileConsumer GoodsDigital Marketing
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RacerX careers

We help consumer durable brands capture the contact information of their consumers
In over 95% of consumer durable (appliances, power equipment, consumer electronics, juvenile equipment etc), the brands have no idea who the ultimate consumer is - to the brand shipments to resellers like Amazon, Home Depot, Best Buy, Walmart etc. just disappear.

RacerX has solved this problem by creating the Snap4that app. Snap4that replaces the pile of paper that accompanies these products (owners guides, setup guides, warranty cards, parts & accessories catalogs) with a simple app. All the consumer needs to do is to download the app and use it to scan a barcode included with the product. The consumer benefits by getting a better ownership experience by having up-to-date multimedia content where they need it, when they need it with no need to search a junk drawer or on google. The brand benefits by capturing consumer contact info, what they bought while also saving money and the environment by reducing paper waste.
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Bill Allen
Avatar for Bill Allen
Steered the development of the Bose Wave Radio and 10 generations of Lifestyle home-theater systems. Degrees: Dartmouth and its Thayer School of Engineering.
Avatar for Avrum Mayman
Product Management and Marketing professional with significant experience bringing complex hardware/software products to market with both B2C and B2B experience
Funded over

1 round

Latest round

Pre-Seed (Feb 2016)

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