- B2B
- Early StageStartup in initial stages
- Website
- Location
- Company size
- 1-10 people
- Company type
- Mobile AppBig Data Analytics
- Markets
RacerX careers
In over 95% of consumer durable (appliances, power equipment, consumer electronics, juvenile equipment etc), the brands have no idea who the ultimate consumer is - to the brand shipments to resellers like Amazon, Home Depot, Best Buy, Walmart etc. just disappear.
RacerX has solved this problem by creating the Snap4that app. Snap4that replaces the pile of paper that accompanies these products (owners guides, setup guides, warranty cards, parts & accessories catalogs) with a simple app. All the consumer needs to do is to download the app and use it to scan a barcode included with the product. The consumer benefits by getting a better ownership experience by having up-to-date multimedia content where they need it, when they need it with no need to search a junk drawer or on google. The brand benefits by capturing consumer contact info, what they bought while also saving money and the environment by reducing paper waste.
RacerX has solved this problem by creating the Snap4that app. Snap4that replaces the pile of paper that accompanies these products (owners guides, setup guides, warranty cards, parts & accessories catalogs) with a simple app. All the consumer needs to do is to download the app and use it to scan a barcode included with the product. The consumer benefits by getting a better ownership experience by having up-to-date multimedia content where they need it, when they need it with no need to search a junk drawer or on google. The brand benefits by capturing consumer contact info, what they bought while also saving money and the environment by reducing paper waste.
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Bill Allen
Steered the development of the Bose Wave Radio and 10 generations of Lifestyle home-theater systems. Degrees: Dartmouth and its Thayer School of Engineering.
Product Management and Marketing professional with significant experience bringing complex hardware/software products to market with both B2C and B2B experience
Funded over
1 round
Latest round
Pre-Seed (Feb 2016)
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