Purcell company logo
Simplified refill solutions for retailers and their shoppers1-10 Employees
  • B2B
  • Growth Stage
    Expanding market presence
Website
Location
Company size
1-10 people
Total raised
$2.3M
Company type
SaaSHardware
Markets
Retail TechnologyNatural Food GrocersRetail Grocery ChainsConnected Devices
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Purcell careers

Simplified refill solutions for retailers and their shoppers
Purcell (formerly SmartBins) offers simplified refill merchandising solutions for retailers, brands, and shoppers. Our category-defining smart dispensers enable a hyper-efficient supply-chain, data analytics, and a delightful user experience. This patented technology holds the key to disrupting the grocery industry by bringing sustainable shopping mainstream. The businesses we serve beyond retail include corporate campuses, cafeterias, restaurants, ghost kitchens, convenience stores, and online fulfilment.

We believe 'packaging at purchase' holds the potential to be the most meaningful innovation in food retail since the barcode was adopted in the 1970s.

Our Story
David and Russell started Purcell after realizing the answer to reducing household trash relies heavily on the elimination of excessive food packaging. Food packaging comprises 75% of American household waste, the largest single component of landfills. Loose bulk food has a slimmer supply chain and reduces food-related waste. Hinging on the idea that reducing waste is a sustainable business advantage, Purcell promises to reduce food-related waste, boost grocer profits, and increase customer savings.

Read more about us here:

winsightgrocerybusiness.com/technology/1-1-smartbins-founder-david-conway

forbes.com/sites/sap/2021/01/22/how-to-create-waste-free-consumption-habits/?…

thecounter.org/modernizing-bulk-grocery-supermarkets-tech-shopping/see less
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David Conway
Avatar for David Conway
Founded SmartBins in 2015 after leaving Conway Captial as a Partner and Veteran of the USCG
Russell Conway
Avatar for Russell Conway
Founder of SmartBins. Industrial Design BFA from Parsons. Worked at fuseproject.
Valuation

$9M

Funded over

3 rounds

Latest round

Seed (Jan 2021)

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