Punchlab careers

Punchlab is a fitness tracking app for home-based workouts. Indeed it is the only home-fitness app on the market to track the activity of its users in real-time.

*Our mission is to create the most engaging home-based workouts*

If you look at the status of fitness technology, you will see massive progress tracking and entertainment technology (Peloton, Mirror, Tonal, Climbr). This is probably the first real industry improvement from the 80's aerobic VHS classes. Nevertheless, all these products still focus on a very limited set of cardio-based activities: running, cycling, climbing, rowing. But why is that the case? partially is because these are activities you can do inside an apartment, while other extremely popular sports like soccer, basket, baseball, don't really fit small enclosed spaces. But also because these are very simple sports that can be done with little or no learning. This is a great advantage, but it comes at an equally big expense: these are all extremely boring activities to do, especially alone and inside an apartment.

*We believe that technology is only as good as the activity you apply it to, and even if you are sitting on the most expensive connected bike money can buy, it can still tell you to either go faster or slower.*

We dare to take a different approach: Let's start with one of the most exciting activities that can be done in a limited space: boxing and combat sports. Let's use technology to promote its strengths (rich, exciting, and interactive activity), and mitigate its limitations (complex, needs to be learned). In a vertical like the fitness one, where novelty is not rejected but is often seen as a motivational hack, we believe it is a matter of creating a great product and a strong community to make boxing a truly mainstream sport and PunchLab the latest fitness trend.
*Boxing is the only home-fitness activity that can be deeply gamified and that can truly benefit from technological improvement*