iMumz careers

Problem -
> Physical and Mental health of a woman in the nine months of pregnancy shapes the brain's architecture, personality, and future health of the baby.
> Currently 70% of pregnant women are facing mild to severe stress/anxiety, 88% of them are living in nuclear families, and 40% of the pregnancies are considered high risk
> Doctors in India are spending an average of 5 mins per consultation, do not have the tools or time to address mental wellness.

Solution -
> iMumz app has a 9-month scientific baby care program like a HeadSpace for pregnancy.
> iMumz app has an integrated solution for pregnancy, providing comprehensive support for both physical and mental wellness.
> Our program focuses on physical wellbeing including nutrition and symptom management, mental wellbeing of mother and baby categorized around four pillars – meditation, yoga, music, and baby bonding.
> We also launched a Pregnancy Health Coach offering - the doctors/experts who provide unlimited chat support, designated health coach, nutrition, and yoga coaching for pregnant women.

Business Model -
> Subscribers of the digital program pay 4999 INR/month or 899 INR/pregnancy
> Subscribers of the Pregnancy Health Coach program pay 1999 INR/month

Traction
> 400,000+ total installs
> 85% retention after 12 weeks of signup (in subscribers)
> 6% users subscribe to the program (3X better than industry average)

Growth plans
> International markets
> Personalised program through wearable tracking
> Postnatal and infertility programs
> Market place

Founding team
> Dr. Jaideep Malhotra: Obstetrician, ex-head of FOGSI (Gynecology association of India), delivered 10,000+ babies
> Rajesh Jagasia: Lifecoach, Head of Teacher Training and Technology, Art of Living
> Ravi Teja Akondi: IIT BHU alumnus, headed sales & marketing at family’s Ayurveda products manufacturing business
Mayur Dhurpate: IIT BHU alumnus, Lead Software Engineer at Art of Living earlier