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Amplify sustainability. Cut greenwash11-50 Employees
  • Early Stage
    Startup in initial stages
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Amplify sustainability. Cut greenwash
Provenance is setting a new global standard for consumer sustainability.

We are a platform that validates and amplifies sustainability credentials for consumer packaged goods, empowering customers to cut through the greenwash and make sustainable choices with confidence.

Our platform enables businesses to be transparent about their impact from discovery to checkout, so that they can realise their sustainability ambitions and future-proof their market share.

200+ leading CPG businesses are using Provenance to communicate their sustainability credentials, including Cult Beauty, The Ordinary, The Nue Co, Shiseido, BELU, Arla and Napolina.
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Jessi Baker
Avatar for Jessi Baker
Designer/Technologist. Into blockchain, open data and Internet of Things. Art/Science hybrid. Building digital tools for transparency and trust.
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