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Inverting B2C1-10 Employees
  • B2C
  • Early Stage
    Startup in initial stages
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Inverting B2C
PreeLine is a new technology company that is changing the dialogue between brands and consumers. We are inverting the concept of B2C.

Our digital platform lets modern consumers see and share future products before they are available in stores and often before they are produced. We are building PreeLine because consumer brands invest billions of dollars in inventory with little to no input from consumers beforehand. The global garment industry produces more than 150 billion garments each year yet there are only 7 billion people on the planet; two-thirds of which do not consume.

PreeLine is an engaging social environment targeted at early adopters, influencers, and modern consumers. Our technology tracks and tags interactions in order to gain dynamic foresight about what users like and don't like, as well as how they socialized those products to peers. We then humanize our analytics for brands so they gain clarity that is immediate, forward-looking, and actionable.
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Karen Fechter
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Fashion industry veteran. Merchandising executive. @Diane Von Furstenberg, @Coach, @kate spade new york
David Lamer
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Founder/CEO PreeLine; Right-brain quant and perpetual beta; Worked at Kate Spade, Cole Haan, and Tommy Hilfiger;
Julia Macalaster
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Co-founder and COO of PreeLine, Julia is a fashion and technology professional who has worked in strategy consulting, e-commerce and mobile solutions.
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