Power Toothpaste careers

We make the first caffeinated toothpaste. We are seeking to solve two problems: improving oral care and your morning. With Power Toothpaste, you get an energizing boost of caffeine to help jumpstart your day, even before your cup of coffee. Our margins are 80% - we have kept our prices high because consumers are willing to pay a premium for caffeinated products. In the future we will produce a melatonin toothpaste that helps you to get to bed at nighttime.

The oral care industry is stagnant and sleepy. Colgate and Crest make up 80%+ marketshare, and the global toothpaste industry is $10B in annual sales. We are highly differentiated in a product category that *everyone* uses *everyday* and can charge a price premium. We will be the leader in a new category in the same way 5 Hour Energy is the leader in the energy shots. As we define this product category, we will own it. Our customers self-reinforce use of Power Toothpaste, when they make it part of their morning caffeine ritual