- B2C
- B2B
- Early StageStartup in initial stages
- Website
- Location
- Company size
- 1-10 people
- Total raised
- $100K
- Markets
Plored careers
We use the spontaneous and natural content created by users to raise the conversion rates of the fashion brands.
Our strategy is to enhance the user experience by creating relations between brands and users.
Plored encourages users to create content in which they tag the brands they wear in their outfit’s pictures. We link that content with the products that our clients sell online. Every time the brands receive a new lead or a purchase is made through the content created by the user, they receive money in return. Users can redeem that money in the offline/online store of the brand.
All this shoppable content can be used by the brands as quality content as part of their blog publications/newsletters. We are able to create a network of partners without needing to worry about generating our own user traffic.
Our objective is to boost new sales through advertising investment shared with users. We also obtain unique consumer insight and market intelligence data in real time.
Our strategy is to enhance the user experience by creating relations between brands and users.
Plored encourages users to create content in which they tag the brands they wear in their outfit’s pictures. We link that content with the products that our clients sell online. Every time the brands receive a new lead or a purchase is made through the content created by the user, they receive money in return. Users can redeem that money in the offline/online store of the brand.
All this shoppable content can be used by the brands as quality content as part of their blog publications/newsletters. We are able to create a network of partners without needing to worry about generating our own user traffic.
Our objective is to boost new sales through advertising investment shared with users. We also obtain unique consumer insight and market intelligence data in real time.
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Maximiliano del Hoyo
Worked for Latin American Markets in Buenos Aires, Santiago, Sao Paulo and Frankfurt am Main. Passion for startups, finance, marketing and all things outdoors
Valuation
$1.1M
Funded over
1 round
Latest round
Seed (Aug 2013)
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