Setting up the accounts. Unlike most of our clients, this one already holds their Reddit handles, so there is no warming an account from zero. One gets activated, and you help stand up a second account in the name of a member of their team, which is the voice most of the work goes out under.
Community engagement. This is the core and it is about 80% of the work. You work from a priori...
First, it supports our delivery. As an agency, every hour a person spends on a client is a real cost, and the product aims to reduce it. It surfaces only the threads worth acting on, learns a subreddit's culture and drafts in the brand's voice. It includes quality checks before anything goes live and provides operational tooling for marketers running the accounts. Every bit of leverage you build here improves our margin and increases how many clients one person can handle.
Community engagement. This is the core. You work from a prioritized thread queue our platform ranks for you, so you are not scrolling Reddit all day, and you show up in the ones that matter: commenting, posting and running the occasional AMA on the brand's behalf, including the threads where your brand is being compared or talked about negatively. Everything is disclosed, and it is approved before it goes live. When a high-priority thread breaks, you are in it fast, ideally within the hour and at the latest within 24 hours. That speed is the one hard expectation of the role.
