Orangead careers

Our innovation is twofold and consists in bringing the pay-per-view and self-serving advertising models of the digital world to the physical world.

1. We enable pay-per-view in the world of atoms by utilizing a camera and an onboard computer deployed with deep-learning based computer vision models to capture passersby’ viewing-time and demography information. This allows advertisers to only pay for what they get, as opposed to the current pay-per-impression system. We do all of the processing on board, don’t store any video, and only upload privacy-respecting aggregated statistics to the cloud.

2. Self-serve advertising, or one-click advertising, made ubiquitous by Google and Facebook in online advertising, refers to the ease of use, cheap auction-driven fees, and expedite experience of launching an ad campaign. Our mission is to similarly democratize the out-of-home advertising landscape currently exclusively controlled by franchise giants.