Jobs at Onova

A mobile clothing marketplace that puts a time clock on all new releases in order to create artificial urgency for buyers and sellers. A lot of new clothing companies struggle with online sales as well as selling all of their inventory on one hand and on the other hand buyers get lost in shopping and are overwhelmed with options. On our app sellers can create an online presence and start selling in under a minute and do so in a better way - brands make an announcement about an upcoming collection (we call it a Drop), set the date of release, and buyers subscribe to that release. When the collection is released buyers can purchase the items from the collection for a limited amount of time. The waiting time for the release and limited time of the availability builds anticipation and hype among buyers, which are then much more likely to buy the products while having a thrill doing so. This type of buying and selling is appealing to the young audience that value experiences - they are predicted to drive the change of the fashion industry in the nearest future.