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AI software for ID-less advertising using mobile sensors and data science11-50 Employees
  • Early Stage
    Startup in initial stages
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AI software for ID-less advertising using mobile sensors and data science
NumberEight is a deep-tech company that entered the mobile ads market with a mission to reduce advertisers' reliance on unique IDs and dodgy privacy practices. Through our AI products, we empower app and podcast publishers with valuable data of their own to use for more lucrative advertising deals and not rely on data purchased from other user-tracking sources such as credit card purchases and browsing history.

Our tech works by taking a selection of sensor readings and app usage data from users' phones. After some magic processing, it gives meaningful metrics about the users' situation and environment without transmitting that data off the device.

Some examples that our software can predict include "indoors", "in a vehicle", and "phone in hand". These metrics are used to build "cohorts" of users by their shared behaviors, such as "early risers", "works from home" and "car commuters".

The data is kept only by the app publisher using our software and not shared with anyone else, which gives users peace-of-mind that their data is not being exploited by other companies down the supply chain.
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Chris Watts
Avatar for Chris Watts
Co-founder @NumberEight. Strong cross-disciplinary CompSci experience specialising in ML, sensors, and perception. Previously at IBM Research.
Abhishek Sen
Avatar for Abhishek Sen
Founder @NumberEight. Strong mobile engineering background. Multi-disciplinary team building experience. Worked at Apple, Palm, Blackberry, WeTransfer.
Valuation

$0

Funded over

2 rounds

Latest round

Seed (Jul 2020)

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