Novel careers

Novel turns loyalty programs into a performance channel by meeting customers where they turn to the most - their phones. Backed by top angels and funds across the Shopify ecosystem, Novel gives brands the ability to launch their own branded Apple and Google Wallet Passes within minutes. Brands can open up a new communication channel via push notifications, supercharge their word of mouth referrals, and offer unique VIP experiences via exclusive products and discounts.

At Novel, we are driven by a vision to take what’s historically been inaccessible and make it easy to understand and implement. We’ve already created a best-in-class minting and tokengating solution and are now making it possible for hundreds of thousands of brands to build on the novel technology of Apple and Google Wallet Passes in minutes.