- B2B
- Growth StageExpanding market presence
- Website
- Location
- Company size
- 11-50 people
- Total raised
- $5.4M
- Markets
Ninja Metrics careers
DEW's Start-up of the Year, 2014
Siemer Summit WaveMaker winner, 2014
Ninja's Katana Analytics Engine lets companies track the social influence of their users, customers or potential customers. We based our product on actual behaviors like spending, with a proprietary algorithm. We parse what the customer is worth on their own, and crucially, what their social influence leads others to do. So rather than seeing a score of "56," we say John Smith is worth $45 in spending, but a further $135 in influencing his friends in [gaming/music downloads/movie tickets/jeans].
Siemer Summit WaveMaker winner, 2014
Ninja's Katana Analytics Engine lets companies track the social influence of their users, customers or potential customers. We based our product on actual behaviors like spending, with a proprietary algorithm. We parse what the customer is worth on their own, and crucially, what their social influence leads others to do. So rather than seeing a score of "56," we say John Smith is worth $45 in spending, but a further $135 in influencing his friends in [gaming/music downloads/movie tickets/jeans].
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CTO/Architect of @Ninja Metrics. Expert in machine learning & data mining, 300 articles, experience in systems at @Amazon and Yodlee. PhD, Berkeley.
CEO of @Ninja Metrics. Run large teams, inventor, expert witness to US Senate, tenured, 15 years experience with social data. PhD Michigan 2004.
Total raised
$5.4M
Funded over
2 rounds
Latest round
Nov 2013
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