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Creating business value from innovative network data analysis1-10 Employees
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Creating business value from innovative network data analysis
From our proprietary technology (smart combination of data sources in three analytical approaches and deriving clever, easy to read insights from it), we developed three products.
1) audience insights - a new way to search through the mountains of social media data, looking at your customers from insightful angles - what do they talk about, how do they feel emotionally, and what influences them?
2) shop optimization - looking at shopping behavior touchpoints as a network and deriving solutions for better conversion and customer journey from actual behavior
3) innovative influencer marketing - identifying really influential people in networks and provide authentic, engagement-driven marketing campaigns
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