Jobs at myava.io
The apparel retail industry has been suffering for the last decade with a steady stream of store closures and bankruptcies. We believe this is due to the disconnect between how retailers sell products to a consumer base whose behavior is changing in this evolving digital era. With the advent of eCommerce, retailers approached this new channel as a utility and not as an experience that is part of the customer’s shopping journey. eCommerce sites mostly focus on the design of the interface and not on the interaction between the customer and the product. The lack of interaction with products in eCommerce results in customer frustration, in returns due to improper fit, and in ordering multiple styles just to try them on at home. Studies show that consumers are 70% more likely to purchase an apparel item if they try it on in a fitting room, and both abandoned cart rates and fit-related returned rates are in the 70% range since there is no ability to try on clothes online. With Myava, we re-connect the customer and the product to introduce experience into the online shopping journey with 3D technology. By using avatars in their likeness and size, the customers can experience the interaction with clothes through virtual try-on leading to more satisfaction, allowing them to visually understand the fit of the product, and reducing the need to order multiple items. We are a team of retail veterans who understand the problem and industry first hand. We are excited where 3d technology is heading and how it can improve the lives of many women who have problems finding clothes for their body types. Our second motivation is to reduce the return rates for online purchases in order to reduce carbon footprint and returns going to landfills. We have the tools to be more efficient and mindful, so let's make them available. If you are interested in 3d technology, digital experiences, and reducing waste, consider working for MYAVA.
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