DiscoverStartupsmobile STIR
mobile STIR company logo
Decision Technology For Editors1-10 Employees
  • B2B
  • Early Stage
    Startup in initial stages
Website
Locations
Company size
1-10 people
Total raised
$20K
Company type
SaaSEnterprise Software Company
Markets
Digital MediaBroadcastingDigital Publishing
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mobile STIR careers

Decision Technology For Editors
Editors have 100's of story ideas. How do they choose for their audience? We score story ideas so editors can make informed decisions about what story to write.

High volume content creators for media and entertainment companies are betting on what stories or information will appeal to their audiences. Every day they are under a lot of pressure to stay competitive and make efficient choices on where to spend their limited resources.

mobile STIR is introducing a new way for these content creators to test story ideas against their audience segments, to help them make informed decisions in an instant.

Our technology will bridge the gap between editorial & marketing teams and the data that helps them decide on what content to create for their audiences. We score their story ideas based on an aggregated analysis of their internal audience data with external trend analysis data. In order to give them an easy-to-understand metric for their content decision-making.
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Kelly Crow
Avatar for Kelly Crow
Co-Founder @mobile STIR • husband • 2x dad • recovering mortgage trader • dog lover • soccer fan
Shelley King
Avatar for Shelley King
CoFounder @Mobile STIR. Founded marketing agency, Ideation Farm. THRIVE Board Member: serving nutritious food to children living in the poorest areas of world.
Total raised

$20K

Funded over

1 round

Latest round

Seed (Oct 2016)

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