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Gaming Fitness
  • B2C
  • B2B
  • Early Stage
    Startup in initial stages
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GamesFitnessFitness Gamification
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Meretz careers

Gaming Fitness
Meretz rewards video game players’ daily exercise with extra points in their favorite games.

Mission/Opportunity
Obesity is at an all-time high. Meretz gives players the motivation they need to exercise.
Meretz helps game developers retain players longer, and acquire new ones faster.

How It Works
•Exercise data from any fitness tracker (phone, wearable, app) is converted to Meretz Points
•Meretz users enhance their game experience by using earned Meretz Points to buy points in games

High Value to Game Developers
•Increased Player Retention & Loyalty
•Player Acquisition & Game Discoverability
•Conversion Lift to Paying Players
•Reputation & Positive PR

Business Model
•Game developers pay Meretz:
an acquisition fee per connected player
monthly subscription to promote games on Meretz
an affiliate fee for in-game purchases

•Additional revenue sources: advertising, gym reward programs, premium subscriptions, data

**Watch the "Meet Meretz" promo video: youtu.be/9zN-BTbgUbA
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Avatar for Eric Abrahams
Founder and CEO @Meretz • Lead sales teams @Bazaarvoice, @Dell Technologies • Strong sales and marketing background • Studied physics @Brandeis University
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