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Aftermarket and DIY marketplace for consumer electronics /appliances in the CIS region1-10 Employees
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Aftermarket and DIY marketplace for consumer electronics /appliances in the CIS region
CIS region (former USSR) with 300 mil. population has following 2012 statistics:
– more than 4 mil. new cars sold and parts aftermarket worth more than USD 40 bln;
– more than $40 bln. of consumer electronics and appliances sold;
– 6,6 bln. square meters of residential space with $50 bln. DIY market.

This aftermarket/DIY space is filled with hundreds of thousands of small repair shops and garages, with information split between myriad of too narrow, mono brand, mono market sites run mainly by solo enthusiasts and entrepreneurs and lacking one or more of 4 success ingredients (capital, skills, tools, web exposure) to reach the full business potential of their expertise. Masteriya ("МастериЯ" stands in Russian for “Serviceman/Contractor and I”) is a digital technology company addressing those inefficiencies with B2B2C market/community where brands, repairmen and consumers could achieve their key objectives with the support of digital tools provided.
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Avatar for Alex Nikolaenko
CEO @Plurallion. 6 years senior management experience in strategy, risk management, finance, marketing, sales in corporate banking and professional services. 1st company at 18. @Trium EMBA 2010
Total raised

$100K

Funded over

1 round

Latest round

Mar 2013

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