Jobs at MAGNETIQ

Creating deep connections with high value consumers is no longer simply “a nice to have.” Major changes in the broader landscape have made it a requirement that brands develop these relationships, as legacy strategies are being legislated out of relevance. The emergence of laws making it more difficult to collect consumer data without consent, as well as decisions by large corporations to begin phasing out cookies, have made first-party data (gathered directly from the consumer) increasingly important. First-party data, generally more difficult to collect than third-party data, has become even harder to obtain as consumers understand the value of their information. However, 82% of consumers reported a willingness to share certain information in exchange for better experiences. So, brands need meaningful relationships with high-value consumers, and consumers want special connections with their favorite brands. Why has this been so difficult to accomplish? It makes more sense when you consider that there has never before been an ecosystem that fulfills the needs and wants of both sides of the brand-consumer relationship simultaneously. MAGNETIQ provides a strong foundation to facilitate this exchange of mutual benefit.