Build performance engines: Own SEO, AEO, paid acquisition, conversion, and other performance channels end-to-end. Build organic and paid acquisition engines that compound over time, including how brands get discovered and cited across traditional search and AI answer engines.
Experiment relentlessly: Find growth opportunities, form hypotheses, get experiments live quick...
Build & run marketing engines: Translate business and revenue goals into marketing strategy, priorities, programs, and measurable outcomes across Magi and our customers. Know what is working, what isn’t, why, and what needs to change.
Set the bar for content & narrative: Writing is thinking. Turn complex markets and products...