DiscoverStartupsLocal Puzzle
Local Puzzle company logo
A social, gamified and smart points based spending incentive1-10 Employees
Website
Locations
Company size
1-10 people
Total raised
$199K
Markets
Mobile AdvertisingLoyalty ProgramsLocal AdvertisingHyperlocal
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Local Puzzle careers

A social, gamified and smart points based spending incentive
LocalPuzzle.com combines gamification with social selling and captures this in a smart points based spending incentive. Our
system compels our users (‘shoppers’) to discover and spend up to 3 times more than average with independent businesses.
Our shoppers have already spent £1,000,000 with our independents merchants. Some of the proceeds are shared with community causes including schools and charities.

LocalPuzzle shoppers spend with any independent business in the UK to collect ‘puzzle points’. These points climb them up
a leader-board, and then every 2 months, those with the most points win a share of thousands of pounds, which in turn fuels
more spending.

A primary component of our growth is incentivised peer-to-peer referral. Shoppers are rewarded for uploading their receipts from both participating
and non-participating merchants. The latter are leveraged to actively on-board new merchants on our system without a need
for substantial marketing spend.
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Anthony Stonham
Avatar for Anthony Stonham
Founder Local Puzzle • IT Consultant to @Goldman Sachs, @Morgan Stanley, @J.P. Morgan @HSBC, @Opodo, @Infrasoft Corporation (acquired by Bentley Systems, Inc.)
Valuation

$1.4M

Funded over

1 round

Latest round

Seed (Sep 2015)

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