- Website
- Locations
- Brighton
- Horsham
- Company size
- 1-10 people
- Total raised
- $199K
- Markets
Local Puzzle careers
LocalPuzzle.com combines gamification with social selling and captures this in a smart points based spending incentive. Our
system compels our users (‘shoppers’) to discover and spend up to 3 times more than average with independent businesses.
Our shoppers have already spent £1,000,000 with our independents merchants. Some of the proceeds are shared with community causes including schools and charities.
LocalPuzzle shoppers spend with any independent business in the UK to collect ‘puzzle points’. These points climb them up
a leader-board, and then every 2 months, those with the most points win a share of thousands of pounds, which in turn fuels
more spending.
A primary component of our growth is incentivised peer-to-peer referral. Shoppers are rewarded for uploading their receipts from both participating
and non-participating merchants. The latter are leveraged to actively on-board new merchants on our system without a need
for substantial marketing spend.
system compels our users (‘shoppers’) to discover and spend up to 3 times more than average with independent businesses.
Our shoppers have already spent £1,000,000 with our independents merchants. Some of the proceeds are shared with community causes including schools and charities.
LocalPuzzle shoppers spend with any independent business in the UK to collect ‘puzzle points’. These points climb them up
a leader-board, and then every 2 months, those with the most points win a share of thousands of pounds, which in turn fuels
more spending.
A primary component of our growth is incentivised peer-to-peer referral. Shoppers are rewarded for uploading their receipts from both participating
and non-participating merchants. The latter are leveraged to actively on-board new merchants on our system without a need
for substantial marketing spend.
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Anthony Stonham
Founder Local Puzzle • IT Consultant to @Goldman Sachs, @Morgan Stanley, @J.P. Morgan @HSBC, @Opodo, @Infrasoft Corporation (acquired by Bentley Systems, Inc.)
Valuation
$1.4M
Funded over
1 round
Latest round
Seed (Sep 2015)
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