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The platform redefining the way people cook
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The platform redefining the way people cook
Loaf stands for the Love Of All Food. It is a platform redefining the way people cook by directly addressing the growing gap between people's growing intention to cook more vs their action of actually cooking less.

Loaf saves time by recommending content based on personal preferences, takes the stress out of cooking through an animated step by step guide, and helps you track what you've made against your goals. It's so interactive that you can even speak to someone, at Loaf or a relevant expert, while you cook.

We have two core demographics whom we are creating value for - the progressive home cook who wants to find more variety in their cooking, and the novice millennial cook who wants the easiest and most social cooking possible.

Our ambition is to create the best cooking experience on the planet and to connect people with their cooking in ways that surprise and delight.
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Hok Shun Poon
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Co-founder and Chief Technical Foodie at @LoafApp • Worked at @Lshift, @ CAGames • STEM Ambassador and Maker
Han-Son Lee
Avatar for Han-Son Lee
Founder Loaf App • Worked at @The Co-operative Group, @Mash Strategy • Studied at @University Of Manchester, Institute Of Science And Technology
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