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Value Pizza Chain5000+ Employees

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Value Pizza Chain
We will take the value grab and go, established pizza brand, Little Caesars, to the UK market. We will offer similar pizzas to our rivals but at far less cost, in the US we sell a large Pepperoni pizza for just $5. As we are primarily a collection chain, instead of Deliveroo being a hindrance, as we hire no drivers, this will be an extra revenue stream from our product. Note in the US $3.8bn was sold at Little Caesars in 2018 without any delivery.
Our avatar customer is a low income family who consider value for money as one of their top priorities. We also have an impossible meatless range, to cater for the vegan trend and you can enter, choose, pay, receive a pizza and exit a Little Caesars chain within 45 second, so speed is an advantage, as is the fact you do not need to preorder. We can also target the individual consumer, lunch time trade due to pricing of around £3.50 for a meal deal as well the main pre-order collection clientele. This is why in America Little Caesars was voted the value brand 14 years running.
Therefore instead of just relying on delivery there is the grab and go range, the delivery via Deliveroo, single person lunch time customers, single person dinner time customers and the preferred choice for in store collection, due to price. While we have more revenue streams we have fewer costs as we hire no delivery drivers.
We also not only have an international development team, that have expanded into 27 countries previously behind us, but one that has in 2019 expanded into Europe via Spain and understands how the european market operates.

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Michael Anthony
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Fellow of Institiute of Chartered Accountants, former head of finance for the Partyman Group. Co-founder LC Pizza Co