It's Cookable careers
There are 4 billion home cooks in the world. 200 million in the US alone. They are consuming recipes from fragmented sources, both digital and analog (books, blogs, social apps). There’s no one place to keep them organized, keep notes on them, share them, and collaborate on meal plans with them.
Meanwhile, recipe creators are cobbling together publishing, monetization, and growth from different platforms: publishing & monetization on ad-driven blogs on one side, and growth algorithms from social apps like Pinterest on the other. It works to a degree, but is frustrating for both cooks and recipe creators alike. Traditional publishers don’t participate in this burgeoning ecosystem at all.
Cookable is a 3-sided social marketplace that creates a cook-centered, recipe-specific discovery, collection and sharing experience for home cooks; publishing, monetization, and AI-driven growth engine for creators; and opens the door for traditional cookbook publishers to participate in this digital ecosystem and drive new revenue from their backlist.
We’re building what will become the de facto online destination for collecting, sharing, and discovering recipes.
Meanwhile, recipe creators are cobbling together publishing, monetization, and growth from different platforms: publishing & monetization on ad-driven blogs on one side, and growth algorithms from social apps like Pinterest on the other. It works to a degree, but is frustrating for both cooks and recipe creators alike. Traditional publishers don’t participate in this burgeoning ecosystem at all.
Cookable is a 3-sided social marketplace that creates a cook-centered, recipe-specific discovery, collection and sharing experience for home cooks; publishing, monetization, and AI-driven growth engine for creators; and opens the door for traditional cookbook publishers to participate in this digital ecosystem and drive new revenue from their backlist.
We’re building what will become the de facto online destination for collecting, sharing, and discovering recipes.
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Aaron Gray
Product leader / advisor with operating experience across the enterprise. I help founders build successful products and product teams.
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