Hue company logo
Shoppable video platform for e-commerce brands & retailers1-10 Employees
  • B2B
  • Early Stage
    Startup in initial stages
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Hue careers

Shoppable video platform for e-commerce brands & retailers
Hue (poweredbyhue.com) is a fast-growing, venture-backed B2B SaaS e-commerce startup on a mission to help all shoppers feel represented in their online shopping journey. Hue's technology embeds authentic video reviews on brand's DTC shopping websites, leveraging a community of 2000+ diverse micro content creators to generate UGC. Hue has significant wins with 45+ brands and retailers including Tatcha, 111SKIN, Credo Beauty, Live Tinted, Ceremonia, and more.

Hue was founded in 2021 by Harvard MBA classmates Janvi Shah (previously PM at Google), Nicole Clay (previously Director of Marketing at L'Oreal), and Sylvan Guo (previously Growth & Analytics at Tubi/Fox and Airbnb), who all experienced the pain point of struggling to find products that suit their skin tone and body type when shopping online. They went on to raise over $4 million in venture capital funding from Fika Ventures, Underscore VC, Sequoia Scouts, and more. They have been recognized as Forbes 30 Under 30, Inc FemaleFounders 200, Tory Burch Fellows, Google for Startups Accelerator, Entreprenista Career Pivot of the Year, and ELLE Future of Beauty 2022.
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Nicole Clay
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Avatar for Janvi Shah
Co-Founder/CEO @ Hue (poweredbyhue.com). Ex-Google PM.
Sylvan Guo
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