People at How Start

At HowStartLLC, we're transforming how entrepreneurs approach LLC formation through genuine transparency and a deep understanding of their challenges. Our team brings diverse international perspectives and firsthand experience with the frustrations of navigating business formation services. What makes us special is our commitment to user-centered solutions rather than pushing affiliate partnerships or sponsored listings. We prioritize accuracy and clarity, especially for entrepreneurs navigating unfamiliar legal systems across borders. This mission-driven approach creates meaningful work where team members see the direct impact of their contributions on helping business founders start their journey right. Our remote-first culture embraces flexibility without sacrificing connection. We maintain a collaborative environment through thoughtful communication practices and regular virtual gatherings. Team members appreciate the autonomy to solve problems creatively while having supportive colleagues to brainstorm with when needed. We're still small enough that everyone has a voice in shaping our direction, yet established enough to provide stability. As a growing startup ourselves, we embody the entrepreneurial spirit we champion—continuously learning, adapting, and improving based on real user feedback. Perhaps most importantly, we find genuine satisfaction in demystifying a complex process that too often takes advantage of new business owners. Every time we help an entrepreneur avoid hidden fees or find the right formation service for their specific needs, we celebrate that as a team win.

Max Holloway

Founder