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Digital F&B marketing channel at the PoS1-10 Employees
  • Early Stage
    Startup in initial stages
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Digital F&B marketing channel at the PoS
SO'USE offers a PaaS solution where we partner with restaurateurs to earn through marketing revenue from the F&B industry.

We address 2 groups of customers: Restaurateurs and the F&B industry.

We distribute a browser-based self-ordering system to restaurateurs, bars and cafés through which their guests can order & pay for food & beverages in-house without installing an app. For the use we charge a cost-covering fixed fee per month. Our goal is to align our interests with those of the restaurateurs and to jointly intensify the use of SO'USE among guests. On average, 32.4% of our customers' guests use SO'USE.

By gaining traction, we offer a highly attractive media reach at the PoS, targeting large F&B brands to run digital marketing campaigns and reach their customer group in the right HORECA outlets without spreading losses (we've already partnered up with Pernod Ricard and Transgourmet e.g.). The ad-conversion rate of promoted products on SO'USE is 10.2% on average.

We charge for all campaigns via CPM and give the restaurateurs working with us a share of the marketing revenue generated.

Our system is currently in use in 6 countries, including the DACH region and India.
In Q1 of 2020, we conducted a pre-seed financing round of € 60k to perform a PoC and make SO'USE a market-ready product. We are now open to investors again to penetrate the DACH-market and scale SO’USE internationally.
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Ben Kamran Wollscheid
Avatar for Ben Kamran Wollscheid
Co-founder & Managing Director @ SO'USE (providing F&B brands with unique marketing solutions at the PoS)
Benedikt Pilz
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Co-Founder and Director Operations of SO'USE, based in Leipzig
Thomas Niermann
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Co-founder & Managing Director @ SO'USE: digitizing gastronomy while providing F&B brands with unique performance marketing solutions at the PoS
Valuation

$1.5M

Funded over

1 round

Latest round

Pre-Seed (Apr 2020)

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