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HMX TV has been developed specifically to identify the short-term incremental contribution of TV circulation broadcasts, in order to determine a score (the HMX score), which evaluates the capacity of each TV Spot to generate Drive to Web traffic.

Beyond this measurement during broadcast, HMX TV enables us to identify the highest-performing channel, the best time slot, day, and position in the tunnel … In short, an indicator complementing the GRP in refining and optimising TV media plans for digital advertisers.