Hipster Bait careers

There’s unreleased music hidden in the streets where you live. Hunt for augmented cassette tapes featuring new music in Hipster Bait—an urban geocaching game for rock fans.

Hipster Bait was created to unite the desires of our audience—music enthusiasts and mobile gamers—with the needs of independent artists looking to engage with fans in a cooler way. Hipster Bait complements a modern and diversified launch strategy, letting artists reach audiences in—literally—the most unexpected places.

How Hipster Bait works:

Find the Bait.
Players find unreleased singles, hidden somewhere in the real world.

Rate the tune.
Players rate the single and cache it to their Cassette Box for a limited time.

Reset the trap.
Players hide the song in a new location and create a clue for the next person.