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Traditionally, focus on and investments in healthcare have revolved around treating acute illnesses and in-patient tertiary care over primary care and well-being. However, about 90% of healthcare episodes usually happen outside the hospital. In nearly all such outpatient scenarios, engaging users towards follow-up adherence is essential to drive outcomes. We decided to address this opportunity through analytics and personalization led platform, despite the traditional focus of healthcare on in-patient care. We are glad to see that the risk has paid off well.