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Farm to Table Grocery Delivery1-10 Employees
  • B2C
  • B2B
  • Growth Stage
    Expanding market presence
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Farm to Table Grocery Delivery
Greenling is an online grocery store specializing in the Organic and Local food movements. Customers shop online and set up home delivery of real food in Austin, San Antonio, Dallas-Fort Worth metroplex, and Houston.

In addition to grocery home delivery, Greenling has launched a sub-brand of kitchen products that include cold-pressed juices and meal kits (like Blue Apron). These products are growing fast and are over 25% of revenue.

Greenling's ordering system and inventory management allow for 90% less food loss, 50% less on-hand inventory, less overhead, and higher gross margins than traditional grocery stores.

Greenling is partnered with Whole Foods Market in Central Texas and is expanding to many more cities soon.
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Tim Liner
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Full stack web app developer
Daniel Heron
Avatar for Daniel Heron
Worked at @Greenling • Studied at @The University Of Texas At Austin, Mc Combs Graduate School Of Business
Bill Doughty
Avatar for Bill Doughty
Chief Architect & CTO; 15 years of engineering/development experience including several start-ups. Worked at @Gowalla OG, Alcatel, Nortel Networks & more
Total raised

$5.2M

Funded over

1 round

Latest round

Series B (Jan 2013)

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