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Tech platform creating a new source of video inventory in the digital market
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Tech platform creating a new source of video inventory in the digital market
When I started the west coast operation at Genesis we were an idea that made sense but hadn't been introduced to the market yet- enabling publishers who have professionally produced editorial content to generate video revenue from brands. We are a tech platform, and our javascript lives within a publisher's Content Management System and allows us to deploy video ads within editorial content at a low frequency determined by the value of a user, the level of quality of each web page, as well as contextual and behavioral targeting...

I was the first west coast sales hire and have grown our business with presence in Los Angeles, San Diego, Denver, Boulder, Dallas, Austin, Las Vegas, Seattle, Portland, and San Francisco.
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