Principle careers

Principle is a frontier AI R&D lab building strategic simulation infrastructure for enterprise decision-makers.

We create digital twins of companies, markets, competitors and regulators -- then run thousands of scenarios to surface opportunities and risks before they hit. Think McKinsey-grade strategic foresight, but faster, cheaper and continuously updated.

Our edge: multi-actor modeling with culturally-authentic adversarial thinking. We don't just simulate what you'd do -- we simulate what your competitors, regulators and market forces would do in response.

Backed by a16z Scouts, Bain Capital Scouts, Ride Home AI Fund. Angels from AMD, Groq, DeepMind and Anthropic.

Our team: 3 PhDs, ex-CERN, ex-Google, exited founders.

We're defining a new category. Working name: Future Design. Today only the biggest companies can afford scenario planning at this level -- or they pay $500K+ per McKinsey engagement. We're building the infrastructure to make strategic simulation accessible to every growth-stage company with complex decisions ahead.

San Francisco HQ. Remote-friendly.