GTM Architecture & Strategy: Define and lead the overarching GTM framework for the entire commercial organization. You will own the strategic logic behind target segmentation, tiered pricing/packaging models, and multi-channel distribution strategies to maximize LTV and market share
Category Creation and Positioning: Develop the high-level narratives that define our place in t...
Own the Measurement Narrative: Serve as the definitive technical voice for client and agency management, translating complex attribution frameworks into clear, high-impact business value
Measurement as a Product: Treat measurement capabilities as a core commercial asset; partner with Sales to transform data insights into packaged media solutions that scale
