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Fueltrak obtains data from drivers in exchange for fuel and product discounts1-10 Employees
  • Early Stage
    Startup in initial stages
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Fueltrak obtains data from drivers in exchange for fuel and product discounts
Fuel and convenience retailers lack reliable sources of customer data. Fueltrak solves this problem by harnessing a large panel of motivated drivers to collect a wide variety of data types in exchange for persistent and occasional fuel and product discounts.

Petrol retailers and convenience brands use the collected data in various ways, such as price intelligence, voice of the customer, new product discovery campaigns and competitive benchmarking.

Revenue is generated via advertising, margin split based on fuel card usage and data licence fees.
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Jason Lloyd
Avatar for Jason Lloyd
Digital executive with vast experience across start up, scale up and turnaround projects. MBA qualified, strategic growth expert.
Valuation

$2M

Funded over

2 rounds

Latest round

Seed (Nov 2016)

image

Generous staff share option pool

Remote working considered a right not a perk

Fuel allowance

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