- B2B
- Growth StageExpanding market presence
Formative careers
Formative (formative.com) is the platform for real-time formative assessments.
We allow teachers to see student work as it happens and intervene immediately, when it matters most. Studies show that speeding up the feedback cycle between teachers and students can have the single largest impact on student learning (+8 months per student per year). If you'd like to see students grow and to disrupt the largest spend for schools in educational technology, then please join us.
Member of the Imagine K12 Fall 2014 Cohort
"The Ultimate Productivity App for Teachers" by CNN.com
1st Place - 4.0 Schools Launch Pitch Competition in NYC (judged by teacher panel)
1st Place LA - 1776dc Challenge Cup - Education (which led to a trip to the White House)
1st Place USA - Falling Walls Young Innovator's Competition
1st Place - UCLA Knapp Competition
3rd Place - SXSW Hatch Pitch
Finalist - Milken-UPenn GSE Education Business Plan Competition
"Best UCLA Startup" by the UCLA VC Fund
We allow teachers to see student work as it happens and intervene immediately, when it matters most. Studies show that speeding up the feedback cycle between teachers and students can have the single largest impact on student learning (+8 months per student per year). If you'd like to see students grow and to disrupt the largest spend for schools in educational technology, then please join us.
Member of the Imagine K12 Fall 2014 Cohort
"The Ultimate Productivity App for Teachers" by CNN.com
1st Place - 4.0 Schools Launch Pitch Competition in NYC (judged by teacher panel)
1st Place LA - 1776dc Challenge Cup - Education (which led to a trip to the White House)
1st Place USA - Falling Walls Young Innovator's Competition
1st Place - UCLA Knapp Competition
3rd Place - SXSW Hatch Pitch
Finalist - Milken-UPenn GSE Education Business Plan Competition
"Best UCLA Startup" by the UCLA VC Fund
Data Engineer Remote - US
In office • Inglewood
$120k – $130kCraig Jones
Co-Founder/CEO @Formative • Worked at @Teach for America, @LAUSD • Studied at @UCLA Anderson School of Management
Kevin McFarland
Founder/CFO/COO @Formative • Worked @AMG National Trust Bank • Studied @UCLA Anderson School of Management
Valuation
$0
Funded over
3 rounds
Latest round














