- Early StageStartup in initial stages
- Top InvestorsThis company has received a significant amount of investment from top investors
- Website
- Location
- Company size
- 11-50 people
- Total raised
- $1.4M
- Company type
- Startup
- Markets
FormaFina careers
FormaFina (formafina.com.br, formafina.com.co, myformafina.com) is an online, cross-border marketplace for US-based premium fashion and home accessories, which are not available in Emerging Markets.
We help US-based brands expand into developing markets to address the strong aspirational demand of the middle and high classes, and help emerging market consumers discover exclusive products, not available in their local markets.
18 employees , headquartered in Los Angeles, with warehouse in Florida and offices in Sao Paulo, Bogota and Buenos Aires (tech team). Currently operating in Brazil and Colombia, and testing China (mafina.com).
No inventory, we fist sell and then we buy products from US suppliers.
No local, logistical infrastructure required as products shipped from Florida warehouse directly to end consumer with DHL, with 80% discount on DHL rates, as former CEO of DHL US is investor and Board member
We help US-based brands expand into developing markets to address the strong aspirational demand of the middle and high classes, and help emerging market consumers discover exclusive products, not available in their local markets.
18 employees , headquartered in Los Angeles, with warehouse in Florida and offices in Sao Paulo, Bogota and Buenos Aires (tech team). Currently operating in Brazil and Colombia, and testing China (mafina.com).
No inventory, we fist sell and then we buy products from US suppliers.
No local, logistical infrastructure required as products shipped from Florida warehouse directly to end consumer with DHL, with 80% discount on DHL rates, as former CEO of DHL US is investor and Board member
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Founder @FormaFina • Worked at @Vostu, @General Catalyst • Studied at @Harvard Business School School, @Imperial College London
Total raised
$1.4M
Funded over
1 round
Latest round
Seed (Sep 2013)
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