Encode the target market. Validate and sharpen our existing ICP and persona work. Map and prioritise TAM. Build the account scoring model that decides who gets worked and who does not.
Sending infrastructure. Secondary domains, mailbox provisioning, SPF/DKIM/DMARC, warmup schedules, inbox rotation, volume caps, bounce and spam monitoring. Our primary domain reputation is never at risk. Volume increases only when infrastructure is healthy.
