Fitly, Creators of SmartPlate careers

Fitly's mission to create products that will impact the human frame, diet, and prevent or manage chronic diseases.

Problem: Every day, consumers are faced with over 200 food decisions that have a dramatic impact on the state of their health. These choices lead many toward a path of obesity, diabetes, heart disease, hypertension etc. To combat this problem, over 100 million Americans turn to manual calorie-counting applications to help with their dietary objectives, but these current solutions are time-consuming, frustrating, and worst of all, they’re inaccurate.

Fitly's first product - SmartPlate, is the world’s first evidence-based nutrition platform that helps users remain accountable. It automatically analyzes a user’s entire meal with the highest degree of accuracy. Our patented technology deploys machine vision, deep learning, and proprietary image recognition techniques to identify and weigh everything from single foods to prepared meals within seconds.