FIDEL company logo
API to link payment cards with reward services11-50 Employees
Website
Location
Company size
11-50 people
Total raised
$650K
Markets
Loyalty ProgramsDeveloper APIsCredit Cards
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FIDEL careers

API to link payment cards with reward services
Fidel specialises in providing actionable customer insights and automated retention marketing for multi-location brands, primarily within Retail and F&B.

An overwhelming majority of companies don’t know who their customers really are. The ones that do, have a very old-fashioned way of capturing customer data. Fidel enables retailers to capture customer spending data without interfering with the shopping experience. By linking up with most commonly used payment methods, Fidel removes all operational friction for for both customers and merchants. The solution also allows omni-channel retailers to seamlessly gather a single customer view, for both offline and online purchases. The information is subsequently used to automate personalised retention marketing campaigns, based on a customers purchasing behaviour and activity.

Fidel makes customer loyalty and retention marketing truly effortless for both customers and retailers.

N.B. Images and Video illustrate first product iteration.
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Andre Elias
Avatar for Andre Elias
Co-Founder & CTO at Fidel API. Design, Engineering & AI.
Subrata Dev
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Founder Fidel Limited • Worked at @Badoo
Total raised

$650K

Funded over

2 rounds

Latest round

Seed (Jan 2015)

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