Featuring.Me careers

We help artists develop optional elements for on of their songs and put make those options available to their superfans via a skinable interface. The fans are able to interact with the artist's work and generate a 'mass-customized' version of the song for purchase at a price premium.

As fans engage with customizable aspects of songs, detailed interaction data is logged, parsed and analyzed. The data analytics deepen meaningful relationships with fans and actionable business intelligence for management, such as logistics of touring or merchandise marketing and sales.

This is a B2B model with the artists who want to capitalize upon and engage with their superfans. A report from Nielsen presented in 2013 reveals that the revenue in the music industry is driven by only a small portion of the market. These superfans are extremely loyal to their favored artists and that there is between $450M and $2.6B in potential incremental revenue by providing fans content which is meaningful to them.