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Eliminating the Poverty Premium1-10 Employees
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Eliminating the Poverty Premium
Fair By Design is a movement dedicated to reshaping essential services such as energy, finance, and insurance, so they don't cost more if you're poor.

People in poverty pay more for a range of products, including high-cost credit; rent-to-own products such as kitchen appliances; and insurance in less affluent postcodes. This is known as the Poverty Premium.

Our Campaign collaborates with industry, government, and regulators to design out the Poverty Premium, and raise awareness amongst the public to bring about change.

Our Venture Fund provides capital to help grow innovative and scalable ventures developing products that help make markets fairer.

Fair By Design was conceived by the Joseph Rowntree Foundation and Big Society Capital. The Campaign is hosted by the Barrow Cadbury Trust and the Venture Fund is run by Ascension Ventures.
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Jean de Fougerolles
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Partner at Ascension Ventures, Ex CEO Two Way TV (sold to Ingenious Ventures), MTV
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