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Influencer Marketing Done Right1-10 Employees
  • Early Stage
    Startup in initial stages
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Influencer Marketing Done Right
enpointe is an influencer-led e-commerce platform that connects the dots between brands and influencers, allowing influencers to endorse various products through a variation of an affiliate marketing mechanism, executed in a very authentic way by giving them their own virtual storefront on a collective platform. This will create a seamless experience for consumers who want to purchase products curated by their favorite influencers. 
 
The site will allow influencers to run their own storefronts in order to sell the products they endorse without the burden of managing physical inventory or the complexities of building and running their own e-commerce site as well as delivery. Through the platform, brands will be able to onboard their products and select desired influencers to back their products. In case the chosen influencer accepts the brands’ request - the product gets added to his/her store (page hosted on our platform) and the influencer can drive sales of this product by promoting it on her/his social media. For each sale, the influencer receives a commission. This opens a new revenue stream as well as a marketing instrument for brands by broadening their distribution to consumers, allowing the brands, influencers, and marketers to overall work in a more holistic and direct manner. 
 
The brands will also be able to book promoted content from the influencers endorsing their products. In case the brand sees the need for a guaranteed sponsored Instagram post/story, they get to procure that on the platform. This will bring automation and streamlining to the otherwise very scattered process of sponsored influencer content procurement.
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Anna Kolk
Avatar for Anna Kolk
Founded creative agency Perspective, DELI and Hotel Lab. Entrepreneur with track record in design, tech and retail. Currently in Mumbai.
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