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SCRUM principles applied to an online english school: daily classes & frequent releases/tests in mkt1-10 Employees
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SCRUM principles applied to an online english school: daily classes & frequent releases/tests in mkt
It all starts with the customer.
We heard them first and then we created our method based on their needs.
In an industry that had been struggling to innovate: education.
In an industry that is only growing: learning English as a second language.
With a persona that does not have time to waste: adults.
Their main challenges? Fitting classes in their routine & lack of confidence to speak outside of class environment.
Our Solution? Shorter classes, but with more frequency (similar to daily stand ups) + more exposure to real world situation through classes with native spekers from any level to test and adjust what went well and what needs improvement in the last cycle of learnings, before it's too late to adjust.
We have validated our hypothesis with 30+ clients that the constant challenge of testing their learning in the real world would be refreshing and keeping students engaged longer than average in the competitors. We are now preparing to scale.
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