Eatiful careers

Diets don't work. People with unwanted weight know that diets have failed them. Yet most weight loss programs (even the ones that say they're about behaviour change), are diets offering recipes and meal plans. They tell people what to eat: they're unsustainable and they simply don't serve the huge market of people who want to lose weight.

Eatiful serves this market with a solution that works. Instead of offering expensive, generic plans that don't work, Eatiful helps people who are sick of diets to lose weight for the last time.

Whereas other weight loss programs focus on changing what people eat to lose weight Eatiful changes how people eat to lose weight. Mindful eating is proven to help people maintain a healthy weight and at Eatiful we are already seeing proof it works amongst our customers.

Eatiful leverages behaviour change techniques to help people embrace mindful eating, slow their eating speed, and enjoy food more while ultimately eating less food. Our approach is easy and frictionless: no difficult diets, no expensive fees, and no fad foods.

Eatiful's early users are 35+ women with between 15 and 50 pounds to lose. So far our alpha users are loving the course and live sessions and are losing weight. Some as much as 35 pounds in a few weeks. For many, it's the first time they've found a weight loss method that works. They love it!

Plus of course, we know first hand the method works. It's the method that Eatiful founder Katie Lips used to lose 85 pounds.