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Gamifying the Mobile Ad Experience1-10 Employees
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Gamifying the Mobile Ad Experience
Mobile is growing rapidly as a share of media consumption (25%), yet advertising lags far behind (9.8%).

Small screens, frequent yet short bursts of activity and app centricity all require a more engaging model for mobile.

Our Mobile Quest Marketing platform brings targeted prospects to a physical or digital point of sale & engages them with brands through offline & online interactions.

Users are incentivized through cash or redeemable points, as well as by a fun "gamified mystery shopping" engagement.

Traditional media uses the formula: "Free Content + Advertising = Conversion"

Quest Marketing uses the formula: "Material incentives + Interactive Point of Sale Engagement = Conversion"

Examples include asking prospects to go to a nearby store, try on clothing, take a selfie, watch a video, & then answer questions designed to reinforce branding & messaging.

Or test drive a car;

Or use a digital grocery shopping app during a series of consecutive Quests over a period of weeks.
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Jonas Da Cruz
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Founder @Intelygenz, @Random Films and @Nextinit
Laura Chicurel
Avatar for Laura Chicurel
Total raised

$290K

Funded over

2 rounds

Latest round

Seed (Nov 2014)

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