
ctalyst is dynamic, interactive, live embedded in-game advertising for video games and eSports1-10 Employees
- B2B
- Early StageStartup in initial stages
Disrupted Logic Interactive careers
Disrupted Logic's ctalyst® is an innovative advertising platform that embeds advertising inside games in a way that is genuine and natural, and without interfering with or interrupting the game's flow or the player's experience.
Yes! INSIDE games as a playable part of the game itself just like any other object, surface, or character.
ADVERTISER BENEFITS:
Brands and agencies can easily and quickly insert their ads into hundreds or thousands of
video games with just a few mouse clicks. Advertising can be targeted using
demographics, geography, time and more. ctalyst's dashboard proprietary analytics tracks performance and helps build consumer insight and trend stories.
DEVELOPERS:
Game developers using our drag-and-drop plugins can easily and quickly create and test interactive advertising displays, product placements, and video ads inside their games and get paid for every view or interaction. All without interrupting the game's flow or the risk of sending players to websites (from which they rarely return), or causing unwanted lag or delays in the game itself.
GAME PLAYERS (THE AUDIENCE):
Players love games powered by ctalyst® because their games are never interrupted or stopped because of ads. Each ad gives the player an receive instant reward that can be used in the game right away along with real-world rewards that can be used at brick-and-mortar stores or online shops. Heck ... players are even using the ads as a part of their game-play strategy!
Yes! INSIDE games as a playable part of the game itself just like any other object, surface, or character.
ADVERTISER BENEFITS:
Brands and agencies can easily and quickly insert their ads into hundreds or thousands of
video games with just a few mouse clicks. Advertising can be targeted using
demographics, geography, time and more. ctalyst's dashboard proprietary analytics tracks performance and helps build consumer insight and trend stories.
DEVELOPERS:
Game developers using our drag-and-drop plugins can easily and quickly create and test interactive advertising displays, product placements, and video ads inside their games and get paid for every view or interaction. All without interrupting the game's flow or the risk of sending players to websites (from which they rarely return), or causing unwanted lag or delays in the game itself.
GAME PLAYERS (THE AUDIENCE):
Players love games powered by ctalyst® because their games are never interrupted or stopped because of ads. Each ad gives the player an receive instant reward that can be used in the game right away along with real-world rewards that can be used at brick-and-mortar stores or online shops. Heck ... players are even using the ads as a part of their game-play strategy!
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Tom Raycove
A media & technology executive with experience in biz dev, strategy, operations, marketing, film, tv, and video games production, and tech development. And creator of Disrupted's ctalyst®, an innovative blended in-game advertising platform.
Valuation
$10M
Funded over
1 round
Latest round
Pre-Seed (Jun 2020)
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