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Think: match.com or eHarmony for people and their food. Think food zodiac signs. YoBelly users take a quick two-answer survey for categorization into 1 of 16 distinct animal appetite avatars. They are encouraged to take the full survey for best matches.

To users: YoBelly is a fun, free way to discover restaurants and dishes, based on users’ food preferences and recommendations from people similar to themselves.

To Restaurateurs : YoBelly is a free way to market their establishment and product offerings to customers who will appreciate what they do and how they do it. Other fee-based services include consumer relations management, menu management and reservations.

To Advertisers : YoBelly is unique way to get products and services in front of consumers at the very point they are making buying decisions.